LibGuides: Accounting: Industry Information

Databases for Industry Information

Business Insights: Global This link opens in a new window
Subjects: Business
Description: Research database from Gale Cengage Learning containing full text. Mainly focused on the U.S. for industry profiles and international focus for company reports.
Contents: Trade/Professional Articles; Company Reports; Industry Reports; SWOT Analysis; Case Studies; Market Share Reports
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Business Source Complete This link opens in a new window
Subjects: Business
Description: Research database from EBSCOhost containing full text.
Contents: Scholarly (Peer Reviewed) Journal Articles; Popular (Non-Scholarly) Articles - Newspapers; Popular (Non-Scholarly) Articles - Magazines; Company Reports; Industry Reports; SWOT Analysis; Country Reports
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IBISWorld This link opens in a new window
Subjects: Business, Economics, Entrepreneurship
Description: Research database containing a collection of industry market research and industry risk ratings on over 1300 U.S. industries.
Contents: Industry Reports; Industry Ratios; Market Share Reports
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Mintel Academic This link opens in a new window
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Subjects: Business, Marketing, Political Science
Description: Research database from Mintel containing U.S. consumer and market information.
Contents: Consumer Reports; Market Reports; Consumer Trends; Market Trends
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Passport by Euromonitor This link opens in a new window
Subjects: Business, Economics
Description: Research database from Euromonitor containing global market information. Includes industry, economic, and consumer statistics and analysis by country.
Contents: Company Reports; Industry Reports; Statistics / Datasets; Consumer Reports; Country Reports
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Statista This link opens in a new window
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Subjects: Business, Economics, and Political Science
Description: Data collection from Statista containing global data on market, industrial, and societal information.
Contents: Statistics / Datasets; Company Reports; Industry Reports; Consumer Reports
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What are NAICS codes?

NAICS is the North American Industrial Classification System:

NAICS 2017 Codes
Pronounced "nakes," NAICS codes are numbers that classify industries (i.e. business activities, like types of manufacturing and services).
NAICS codes are hierarchical -- the longer the number, the more detailed the industry. NAICS codes are up to six digits long.
NAICS is the modern version of the old SIC structure.
NAICS is more detailed than SIC, does a much better job of covering service and technology industries, and covers all three NAFTA economies.

Examples of NAICS codes:

51 Information
513 Broadcasting and telecommunications
5133 Telecommunications
51332 Wireless telecommunications carriers (except satellite)
513322 Cell phones and cell phone service

So what? NAICS make it easy to:

Find competitors and customers;
Find industry reports;
Benchmark finances (ex. financial ratios and the Economic Census);
Analyze trade data, employment trends, etc.