According to the American Market Association, marketing is defined as "the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Subjects: MANY
Description: Data collection containing U.S. Census and EASI data. A web-based mapping application that allows users to create interactive maps, charts, and reports using 100,000+ data variables.
Contents: Statistics / Datasets; Statistics - U.S. Census
Subjects: Business
Description: Research and compare companies and industries using industry rankings, company profiles, market share data, investment reports, charts, and graphs.
Contents: Trade/Professional Articles; Company Reports; Financials; Industry Ratios; Industry Reports
Subjects: Business, Economics, Entrepreneurship
Description: Research database containing a collection of industry market research and industry risk ratings on over 1300 U.S. industries.
Contents: Industry Reports; Industry Ratios; Market Share Reports
Subjects: Business, Marketing, Political Science
Description: Research database from Mintel containing U.S. consumer and market information.
Contents: Consumer Reports; Market Reports; Consumer Trends; Market Trends
Subjects: Business
Description: Research database from ProQuest containing full text.
Contents: Scholarly (Peer Reviewed) Journal Articles; Popular (Non-Scholarly) Articles - Newspapers; Popular (Non-Scholarly) Articles - Magazines; Trade/Professional Articles; Company Reports; Industry Reports
Microsoft Copilot is an AI-powered productivity tool that coordinates large language models (LLMs) and content in Microsoft Graph with Microsoft 365 productivity apps. It serves as an everyday AI companion, providing chat-based assistance for tasks such as searching for information, generating text, and creating images based on text prompts. Microsoft Copilot with Data Protection, a generative AI-powered platform designed and created specifically for organizations, is now available for LMU faculty, student, and staff through our Microsoft 365 License.
For years, the William H. Hannon Library has provided access to the New York Times through databases like U.S. Major Dailies, via ProQuest, and Nexis Uni; but these platforms are optimized for academic research rather than casual reading. We are proud to announce that we now additionally provide access to the consumer edition of the New York Times online, via nytimes.com, for current LMU students, faculty, and staff.
If you already set up access to NYTimes online (previously provided by ASLMU), then there is nothing you need to do. Your access should continue uninterrupted. If you are a new user, register at accessnyt.com. Once registered, faculty and staff have four years of full account access, after which they must re-authenticate. Students have access until Dec. 31 of the graduation year they choose.
Whether you’re writing a paper or planning for the weekend ahead, discover original, quality journalism that helps you understand the world – and make the most of every part of life.
