According to the American Market Association, marketing is defined as "the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Subjects: Marketing, Business, Entrepreneurship
Description: Data collection containing U.S. adult consumers' buying and media habits from Simmons Market Research Bureau's National Consumer Study. Mainly focused on the U.S. Most recent data available is 3 years old.
Contents: Statistics / Datasets; U.S. Consumer Data
Subjects: MANY
Description: Data collection containing U.S. Census and EASI data. A web-based mapping application that allows users to create interactive maps, charts, and reports using 100,000+ data variables.
Contents: Statistics / Datasets; Statistics - U.S. Census
Subjects: Business, Economics
Description: Research database from Euromonitor containing global market information. Includes industry, economic, and consumer statistics and analysis by country.
Contents: Company Reports; Industry Reports; Statistics / Datasets; Consumer Reports; Country Reports
Subjects: Business
Description: Research database from Gale Cengage Learning containing full text. Mainly focused on the U.S. for industry profiles and international focus for company reports.
Contents: Trade/Professional Articles; Company Reports; Industry Reports; SWOT Analysis; Case Studies; Market Share Reports
Citations in the Wild: Wrangling Your Citations with Zotero
Thursday, September 21, 2023 5:00pm to 6:30pm
Do you need help organizing your research? Join us for a workshop on Zotero, a free, open-source program for saving citations and creating bibliographies. It’s easy enough for students to learn quickly, but powerful enough for dissertations, theses, and capstone projects. Learn how to use and integrate Zotero into your research assignments. Please visit our Zotero Guide for more information: https://libguides.lmu.edu/zotero/workshop
Note: If you are interested in attending this event, please register below.