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BCOR 3510: Marketing and Business Communication

BCORE 3510

What is Marketing?

According to the American Market Association, marketing is defined as "the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

Databases for Today's Presentation

PowerPoint Presentation

Additional CBA Resources

Digital Magazines

New York Times Digital Edition

For years, the William H. Hannon Library has provided access to the New York Times through databases like U.S. Major Dailies, via ProQuest, and Nexis Uni; but these platforms are optimized for academic research rather than casual reading. We are proud to announce that we now additionally provide access to the consumer edition of the New York Times online, via, for current LMU students, faculty, and staff.

If you already set up access to NYTimes online (previously provided by ASLMU), then there is nothing you need to do. Your access should continue uninterrupted. If you are a new user, register at Once registered, faculty and staff have four years of full account access, after which they must re-authenticate. Students have access until Dec. 31 of the graduation year they choose.

Whether you’re writing a paper or planning for the weekend ahead, discover original, quality journalism that helps you understand the world – and make the most of every part of life.

Finding Sources Activity Instruction

Task: Complete the Findings Sources Activity (Google Form) 

Individually, complete and submit the Finding Sources Activity. During the activity you will need to use one of the database covered in today's session to find one scholarly/academic source that contains current research on your topic.

Feel free to View the Results once you submit the form to view all your peers' responses (see below).