According to the American Market Association, marketing is defined as "the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Subjects: Business, Economics, Entrepreneurship
Description: Research database containing a collection of industry market research and industry risk ratings on over 1300 U.S. industries.
Contents: Industry Reports; Industry Ratios; Market Share Reports
Subjects: MANY
Description: Data collection containing U.S. Census and EASI data. A web-based mapping application that allows users to create interactive maps, charts, and reports using 100,000+ data variables.
Contents: Statistics / Datasets; Statistics - U.S. Census
Subjects: Business, Economics, and Political Science
Description: Data collection from Statista containing global data on market, industrial, and societal information.
Contents: Statistics / Datasets; Company Reports; Industry Reports; Consumer Reports
Subjects: Business, Economics
Description: Research database from Euromonitor containing global market information. Includes industry, economic, and consumer statistics and analysis by country.
Contents: Company Reports; Industry Reports; Statistics / Datasets; Consumer Reports; Country Reports
Subjects: Business, Marketing, Political Science
Description: Research database from Mintel containing U.S. consumer and market information.
Contents: Consumer Reports; Market Reports; Consumer Trends; Market Trends
Subjects: Business
Description: Research database from ProQuest containing full text.
Contents: Scholarly (Peer Reviewed) Journal Articles; Popular (Non-Scholarly) Articles - Newspapers; Popular (Non-Scholarly) Articles - Magazines; Trade/Professional Articles; Company Reports; Industry Reports
Subjects: Business
Description: Research database from Gale Cengage Learning containing full text. Mainly focused on the U.S. for industry profiles and international focus for company reports.
Contents: Trade/Professional Articles; Company Reports; Industry Reports; SWOT Analysis; Case Studies; Market Share Reports
Subjects: Marketing, Business, Entrepreneurship
Description: Data collection containing U.S. adult consumers' buying and media habits from Simmons Market Research Bureau's National Consumer Study. Mainly focused on the U.S. Most recent data available is 3 years old.
Contents: Statistics / Datasets; U.S. Consumer Data
For years, the William H. Hannon Library has provided access to the New York Times through databases like U.S. Major Dailies, via ProQuest, and Nexis Uni; but these platforms are optimized for academic research rather than casual reading. We are proud to announce that we now additionally provide access to the consumer edition of the New York Times online, via nytimes.com, for current LMU students, faculty, and staff.
If you already set up access to NYTimes online (previously provided by ASLMU), then there is nothing you need to do. Your access should continue uninterrupted. If you are a new user, register at accessnyt.com. Once registered, faculty and staff have four years of full account access, after which they must re-authenticate. Students have access until Dec. 31 of the graduation year they choose.
Whether you’re writing a paper or planning for the weekend ahead, discover original, quality journalism that helps you understand the world – and make the most of every part of life.
Task: Complete the Findings Sources Activity (Google Form)
Individually, complete and submit the Finding Sources Activity. During the activity you will need to use one of the database covered in today's session to find one scholarly/academic source that contains current research on your topic.
Feel free to View the Results once you submit the form to view all your peers' responses (see below).