Description: Data collection containing U.S. adult consumers' buying and media habits from Simmons Market Research Bureau's National Consumer Study. Mainly focused on the U.S. Most recent data available is 3 years old.
Contents: Statistics / Datasets; U.S. Consumer Data More info
Description: Research database from EBSCOhost containing full text.
Contents: Scholarly (Peer Reviewed) Journal Articles; Popular (Non-Scholarly) Articles - Newspapers; Popular (Non-Scholarly) Articles - Magazines; Company Reports; Industry Reports; SWOT Analysis; Country Reports More info