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This guide will help you use the web mapping tool SimplyAnalytics.

About SimplyAnalytics

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SimplyAnalytics is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using demographic, business, and marketing data. SimplyAnalytics requires you to create a personal workspace before proceeding.

What sort of data is included (see SimplyAnalytics variable list here):

  • U.S. Census data:
    • Every 10 years, 2010 is the latest, a survey of demographic information including race, population counts, age, sex, households, families, relationship to householder, housing units
  • Other Census Data:
    • Economic Indicator information done annually by quarter includes rental and homeownership data, retail trade and sales, corporate finance reports, and construction reports
    • Economic census done every five years reports from businesses across the US on both their performance and operational data and informs the GDP

image of economic census data uses

Image from Uses of Economic Census Data,

  • American Community Survey (ACS) is the annual survey that supports additional information about population like labor force status (employment, etc.), health insurance, language and housing data like house heating fuel and computer/internet use. For more information see the ACS Information Guide
  • County Business Pattern survey provide annual detailed geographic, industry, and other information for U.S. business establishments by state, county, metro and zip code levels
  • Prizm market research data from Claritas LLC provides data about consumer behaviors based on their segments or groupings. This can include media and purchasing behaviors of social and lifestage like “urban uptown” and “striving singles”
  • Nielsen Retail Market and Consumer Buying data
  • U.S. Business and Points-of-Interest data via Dun & Bradstreet
  • Simmons data from Simmons Market research that includes surveys from consumers, teens, kids, and specific racial demographics like Hispanic people. This also includes preferences for consumer products and media consumption like radio, television, and magazines. Data is usually requested by a manufacturer or business so it can vary from computer use to whether someone painted their house in the last year
  • Additional government data collections including U.S. Department of Labor, Bureau of Labor Statistics, U.S. Department of Justice, FBI, National Climatic Data Center, National Oceanic and Atmospheric Administration, National Environmental Satellite Data, U.S. Postal Service, National Health Interview Survey, and Business Delivery Data