This library guide will assist you in locating and evaluating sources for your BCOR 3860: International Business course. Many of the resources on this guide will support you with your 1st exercise team project: Exploring International Market Strategy Alternatives: Australia vs. China.
"You have a range of products or services selling successfully in your home market. You have created a service that, in its design and execution, is unique to your company. Inevitably, you are tempted to assume that your products and services will sell abroad in their current format, you want to exploit any new opportunities without aggravation. You understand that everybody eats to gain energy for the day, works through the day to sustain their families, and sleeps to recharge their human batteries for the next day. So, surely, everybody everywhere looks for the same products, experiences, and lifestyle.
The world is currently comprised of some 195 countries speaking over 7,000 languages, of which 23 are spoken by more than half of the world’s population. There are more than 200 commonly identified ethnic groups and around 20 major religions. Add to these the consideration of diverse habitat, climate, and terrain and the notion of gender, which is no longer restricted to male and female, if you include sexual orientation and age groups, you end up with an almost infinite mix of needs, customs, habits, and behaviors.
It is also well established that the impulse to buy generally comes from one or more of three fundamental triggers: how your products and services will save money for your customers, or make their lives easier, or make them feel better (Houlier and Blaskey, 2020)."
References:
Houlier, L. and Blaskey, J. (2020) Products and services: Adapting for Export Markets. In L. Houlier and J. Blaskey, Exporting: Key considerations for international business growth (pp. 22-33). Business Expert Press.
Subjects: Business
Description: Research database from ProQuest containing full text.
Contents: Scholarly (Peer Reviewed) Journal Articles; Popular (Non-Scholarly) Articles - Newspapers; Popular (Non-Scholarly) Articles - Magazines; Trade/Professional Articles; Company Reports; Industry Reports
Subjects: MANY
Description: Research database from Gale containing full text.
Contents: Scholarly (Peer Reviewed) Journal Articles; Popular (Non-Scholarly) Articles - Newspapers; Popular (Non-Scholarly) Articles - Magazines; Trade/Professional Articles
Subjects: Business, Economics, International Relations
Description: Research database containing country-specific intelligence and data. Includes up-to-date demographic, political, economic, business, cultural and environmental information for each country.
Contents: Popular (Non-Scholarly) Articles - Newspapers; Statistics / Datasets; Country Reports
Subjects: Business
Description: An online portal providing data on the global digital economy, industrial sectors, consumer markets, public opinion, media, demography, and macroeconomic trends. Geographic coverage within this dataset is worldwide, with particular emphasis on the United States, China, and European Union countries.
Contents: Company Reports; Financials; Industry Ratios; Industry Reports; Statistics/Datasets
Subjects: Business, Economics
Description: Research database from Euromonitor containing global market information. Includes industry, economic, and consumer statistics and analysis by country.
Contents: Company Reports; Industry Reports; Statistics / Datasets; Consumer Reports; Country Reports
For years, the William H. Hannon Library has provided access to the New York Times through databases like U.S. Major Dailies, via ProQuest, and Nexis Uni; but these platforms are optimized for academic research rather than casual reading. We are proud to announce that we now additionally provide access to the consumer edition of the New York Times online, via nytimes.com, for current LMU students, faculty, and staff.
If you already set up access to NYTimes online (previously provided by ASLMU), then there is nothing you need to do. Your access should continue uninterrupted. If you are a new user, register at accessnyt.com. Once registered, faculty and staff have four years of full account access, after which they must re-authenticate. Students have access until Dec. 31 of the graduation year they choose.
Whether you’re writing a paper or planning for the weekend ahead, discover original, quality journalism that helps you understand the world – and make the most of every part of life.
Subjects: MANY
Description: General streaming video collection. If using Swank Digital Campus from off-campus, your LMU account information may be required. Includes course related, theatrically released films streamed for on and off-campus use.
Contents: Streaming Video