Algorithm: The set of logical rules used to organize and act on a body of data to solve a problem or accomplish a goal that is usually carried out by a machine
Program that encodes a person's options for navigating the library.
Goals = food or research
If goal = food, then location = Starbucks.
If goal = research: if on campus, then location = Information Desk; if off campus, then location = online chat
Algorithm Infrastructure- Example:
Types of Algorithms:
Algorithmic Bias: Occurs when a computer system reflects the implicit values of the humans who are involved in collecting, selecting, or using data
Causes of Bias:
Personalization: Process (used in targeted digital advertising) of displaying search results or modifying the behavior of an online platform to match an individual’s expressed or presumed preferences, established through creating digital profiles and using that data to predict whether and how an individual will act on algorithmically selected information