Africa: Understanding The Business Opportunities and Challenges of Sub-Saharan Africa

Wesgro is the official tourism, trade, and investment promotion agency for Cape Town and the Western Cape, South Africa. Based in Cape Town, the agency works to attract and support investment, grow exports, and promote the region as a top travel and film destination. Wesgro collaborates with government, business, and international partners to drive economic growth and job creation across the province. Its services include market intelligence, business matchmaking, and location support for film and media productions.

Stellenbosch Business School, part of Stellenbosch University, is a leading South African business school known for its focus on responsible leadership, innovation, and sustainable business practices. Located in Bellville, Cape Town, it offers internationally accredited MBA, postgraduate, and executive education programs that prepare students for global business challenges while emphasizing African and emerging market perspectives.

The Cape of Good Hope is a rocky headland on the Atlantic coast of South Africa, located within the Table Mountain National Park near Cape Town. Historically significant as a key landmark for sailors during the Age of Exploration, it was once believed to be the southern tip of Africa. Today, the Cape is a popular tourist destination known for its dramatic cliffs, stunning ocean views, rich biodiversity, and unique flora and fauna. It symbolizes the meeting point of the Atlantic and Indian Oceans and offers hiking trails, scenic drives, and opportunities to see wildlife such as baboons, antelope, and seabirds.

Boulders Beach, located in Simon’s Town on the Cape Peninsula near Cape Town, is renowned for its resident colony of approximately 3,000 endangered African penguins. Visitors can observe these charming birds up close via boardwalks that wind through the dunes and granite boulders, offering panoramic views of False Bay. The beach is part of the Table Mountain National Park and is a protected area, with an entrance fee contributing to conservation efforts. It's a popular spot for families, photographers, and nature enthusiasts seeking a unique wildlife experience.

Villiera Wines is a family-owned South African winery in Stellenbosch, known for its award-winning Cap Classique sparkling wines, sustainable vineyard practices, and strong commitment to community development.