This library guide is your key to searching and locating marketing databases and resources specially curated to support your learning journey. Inside, you'll find a wealth of information to aid you in your studies, research, and final project. Whether you're delving into the psychology of consumer decision-making, analyzing market trends, or crafting compelling marketing campaigns, the MRKT 3512 Library Guide will be your supportive companion.
But before you dive into your studies, let's take a moment to understand the essence "Consumer Insights." In the world of marketing, consumer insights are the invaluable nuggets of wisdom that help businesses understand their customers on a profound level. It's about more than just demographics; it's about uncovering the motivations, desires, and behaviors that drive consumer choices. Armed with these insights, marketers can create strategies that resonate deeply with their target audience, leading to more effective campaigns and ultimately, business success.
So, as you embark on this course, remember that you're not just studying marketing; you're gaining the tools to understand and influence consumer behavior. The Marketing Library Guide is here to support you every step of the way, offering you the resources you need to excel in MRKT 3512 - Consumer Insights.
Subjects: MANY
Description: Data collection containing U.S. Census and EASI data. A web-based mapping application that allows users to create interactive maps, charts, and reports using 100,000+ data variables.
Contents: Statistics / Datasets; Statistics - U.S. Census
Subjects: Marketing, Business, Entrepreneurship
Description: Data collection containing U.S. adult consumers' buying and media habits from Simmons Market Research Bureau's National Consumer Study. Mainly focused on the U.S. Most recent data available is 3 years old.
Contents: Statistics / Datasets; U.S. Consumer Data
This link opens in a new windowSubjects: Business, Marketing, Political Science
Description: Research database from Mintel containing U.S. consumer and market information.
Contents: Consumer Reports; Market Reports; Consumer Trends; Market Trends