This guide is designed to support your studies in MBAA 6040: Manage Markets & Customer Relationships, an applied, case-based course focused on the key principles of marketing strategy. Whether you’re analyzing market trends, developing product strategies, or exploring cutting-edge promotional techniques, the library offers a wealth of resources to help you succeed. Through this guide, you will have access to, industry & market research databases, scholarly journals & articles, books & E-books, citation & research assistance
By leveraging these resources, you’ll be equipped to analyze both the controllable variables that shape marketing success and the uncontrollable environmental factors that impact business decisions. Feel free to explore the tools and reach out for additional support as you engage with the exciting challenges of managing markets and customer relationships!
Subjects: Business
Description: Research and compare companies and industries using industry rankings, company profiles, market share data, investment reports, charts, and graphs.
Contents: Trade/Professional Articles; Company Reports; Financials; Industry Ratios; Industry Reports
Subjects: Business, Economics, Entrepreneurship
Description: Research database containing a collection of industry market research and industry risk ratings on over 1300 U.S. industries.
Contents: Industry Reports; Industry Ratios; Market Share Reports
Subjects: Business, Marketing, Political Science
Description: Research database from Mintel containing U.S. consumer and market information.
Contents: Consumer Reports; Market Reports; Consumer Trends; Market Trends
Subjects: MANY
Description: General research database from LexisNexis containing full text from news, business, and legal sources.
Contents: Popular (Non-Scholarly) Articles - Newspapers; Trade/Professional Articles
Subjects: MANY
Description: Data collection containing U.S. Census and EASI data. A web-based mapping application that allows users to create interactive maps, charts, and reports using 100,000+ data variables.
Contents: Statistics / Datasets; Statistics - U.S. Census
Subjects: Art, Business, Finance, History, Religion, Science, Technology, Sports, Political Science, Sports Science, Music, Entertainment, Film, Archeology
Description: Flipster is a digital magazine subscription platform for libraries that allows users to read magazines on their computers, tablets, or phones. This platform offers access to a variety of popular titles, such as Forbes, Time Magazine, Rolling Stones, Sports Illustrated, Bloomberg Businessweek and more.
Contents: Scholarly (Peer Reviewed) Journal Articles
For years, the William H. Hannon Library has provided access to the New York Times through databases like U.S. Major Dailies, via ProQuest, and Nexis Uni; but these platforms are optimized for academic research rather than casual reading. We are proud to announce that we now additionally provide access to the consumer edition of the New York Times online, via nytimes.com, for current LMU students, faculty, and staff.
If you already set up access to NYTimes online (previously provided by ASLMU), then there is nothing you need to do. Your access should continue uninterrupted. If you are a new user, register at accessnyt.com. Once registered, faculty and staff have four years of full account access, after which they must re-authenticate. Students have access until Dec. 31 of the graduation year they choose.
Whether you’re writing a paper or planning for the weekend ahead, discover original, quality journalism that helps you understand the world – and make the most of every part of life.