Welcome to the ENTR 3350 Library Guide for New Venture Creation students! This comprehensive guide has been meticulously curated to provide you with the essential resources required for your entrepreneurial journey. Designed to support the application of the Lean Startup Method (LSM), this guide offers a diverse array of both library and web resources, equipping you with the necessary tools to explore the feasibility of your new venture idea.
In the context of business education, New Venture Creation signifies the dynamic process of conceiving, developing, and implementing a new business idea. It involves a comprehensive understanding of market dynamics, consumer behavior, financial viability, and strategic planning. Your course assignment specifically emphasizes the application of the Lean Startup Method, an approach that encourages testing assumptions and iterating quickly to develop a sustainable business model. By leveraging this method and utilizing the resources provided in this guide, you will be empowered to conduct thorough research and analysis, laying a strong foundation for the successful creation and launch of your entrepreneurial endeavors.
For years, the William H. Hannon Library has provided access to the New York Times through databases like U.S. Major Dailies, via ProQuest, and Nexis Uni; but these platforms are optimized for academic research rather than casual reading. We are proud to announce that we now additionally provide access to the consumer edition of the New York Times online, via nytimes.com, for current LMU students, faculty, and staff.
If you already set up access to NYTimes online (previously provided by ASLMU), then there is nothing you need to do. Your access should continue uninterrupted. If you are a new user, register at accessnyt.com. Once registered, faculty and staff have four years of full account access, after which they must re-authenticate. Students have access until Dec. 31 of the graduation year they choose.
Whether you’re writing a paper or planning for the weekend ahead, discover original, quality journalism that helps you understand the world – and make the most of every part of life.