also known as corporate venture capital - is the practice of directly investing corporate funds into external startup companies. This is usually done by large companies who wish to invest small, but innovative, startup firms. They do so through joint venture agreements and the acquisition of equity stakes. The investing company may also provide the startup with management and marketing expertise, strategic direction, and/or a line of credit. (by Corporate Finance Institution)
References:
Narayanan, V. K., Yang, Y., & Zahra, S. A. (2009). Corporate venturing and value creation: A review and proposed framework. Research Policy, 38(1), 58–76. https://doi-org.electra.lmu.edu/10.1016/j.respol.2008.08.015
Ideas:
Parent Company: Johnson & Johnson
Business Description: Produces and sells health and beauty consumer products
Corporate venture: medical devices, diagnostics, pharmaceuticals, biotechnology, and consumer products
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Parent Company: Kellogg’s
Business Description: Producer and marketer of ready-to-eat cereal and convenience foods
Corporate venture: new ingredients, foods, packaging, and enabling technology (Joy bol)
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Parent Company: Ford Motor Company
Business Description: Automotive manufacturing engaged in the design, market, and service of a full line of cars, trucks, sport utility vehicles, and electric vehicles.
Corporate venture: developing cutting edge technology in the areas of light detection and ranging (LiDAR) sensors, artificial intelligence and computer vision, machine vision, and high-resolution 3D-mapping.
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Parent Company: Walt Disney Company
Business Description: Diversified worldwide entertainment company engaged in the operation of cable programming service networks, broadcast and radio businesses, produces original live-action and animated television programming and operates branded internet sites and applications.
Corporate venture: Subscription to video streaming services (Disney +)
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Parent Company: Heinz
Business Description: Global manufacturer of food and beverage products. The company markets and distributes its products through its own sales force as well as through independent agents, wholesale distributors, and brokers to grocery and convenience stores, healthcare facilities, hotels, restaurants, and other consumer-facing retailers.
Corporate venture: Delivering Heinz products to customers’ homes (Heinz to home)
is typically defined as organizationally consequential innovations within existing firms that involve the combination/integration of opportunity- and advantage-seeking behaviors. (by Matthew J. Mazzei)
References:
Mazzei, M. J. (2018). Strategic entrepreneurship: Content, process, context, and outcomes. The International Entrepreneurship and Management Journal, 14(3), 657. https://doi-org.electra.lmu.edu/10.1007/s11365-018-0512-9
