SCHOLARLY |
POPULAR |
TRADE |
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The primary purpose of scholarly information is to disseminate research and academic discussion among scholars in a discipline.
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The primary purpose of popular information is to inform and entertain the general public. | The primary purpose of trade information is to inform professionals about the specific industry. |
Scholarly sources present original research on topics related to business written by professors, researchers, or professionals. |
Popular sources are about current events and popular culture, opinion pieces, business trends, or advertising written by staff writers or free-lancers. |
Trade sources are about news, trends, best practices, and products for a specific industry written by professionals or experts in that field. |
Intended Audience: Scholars, researchers, students |
Intended Audience: General public (non-specialist), those with an interest on the specific topic |
Intended Audience: Professionals in the industry, professional organization members |
Example - Journal of Business Ethics | Example - Bloomberg BusinessWeek | Example - Adweek (for advertising) |
Scholarly information:
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Popular information:
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Trade information:
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Scholarly information:
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Popular information:
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Trade information:
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