| SCHOLARLY | POPULAR | TRADE |
|---|---|---|
|
Scholarly articles present original research on topics related to business written by professors, researchers, or professionals.
|
Popular articles are about current events and popular culture, opinion pieces, business trends, or advertising written by staff writers or free-lancers. |
Trade articles are about news, trends, best practices, and products for a specific industry or profession written by a professional in that field. |
|
Example: Journal of International Business Studies |
Example: BusinessWeek, Forbes |
Example: Adweek or a trade association’s website |
Subjects: Business
Description: Research database from ProQuest containing full text.
Contents: Scholarly (Peer Reviewed) Journal Articles; Popular (Non-Scholarly) Articles - Newspapers; Popular (Non-Scholarly) Articles - Magazines; Trade/Professional Articles; Company Reports; Industry Reports
Subjects: Business
Description: Research database from EBSCOhost containing full text.
Contents: Scholarly (Peer Reviewed) Journal Articles; Popular (Non-Scholarly) Articles - Newspapers; Popular (Non-Scholarly) Articles - Magazines; Company Reports; Industry Reports; SWOT Analysis; Country Reports
Subjects: Business, Communication Studies
Description: General research database from Emerald Group Publishing Limited containing full text.
Contents: Scholarly (Peer Reviewed) Journal Articles; E-books
Subjects: MANY
Description: Using OneSearch provides simple, one-stop searching for books and e-books, videos, articles, media, and more.
Contents: Scholarly (Peer Reviewed) Journal Articles; Popular (Non-Scholarly) Articles - Newspapers; Popular (Non-Scholarly) Articles - Magazines; Books; E-books